Corporate Blogging Sydney Australia |
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Blogging is an effective way to reach a wider audience with a more personal message than a website may present. Companies that employ a well thought out blogging strategy encourage the strongest community goodwill, and that goodwill, in turn, promotes significant marketing and sales gains. It is said that success breeds success. This holds very true for successful blogs. There is chain reaction that begins with a real desire on the part of the blogger to provide value and connect with their audience. The blogger shares useful and engaging content —the latest information, help, discussion topics and ideas. More than 5% of the Fortune 500 companies blog externally. Market research done in the first half of 2006 indicated that 34% of large companies had established weblogs. Another 35% planned to do so by the end of 2006, thus bringing the total to nearly 70% A business blog can provide additional value by adding a level of credibility that is often unobtainable from a standard corporate site. The informality and increased timeliness of information posted to blogs assists with increasing transparency and accessibility in the corporate image. Business blogs can interact with a target market on a more personal level while building link credibility that can ultimately be tied back to the corporate site. External corporate blogs, by their very nature, are biased, though they can also offer a more honest and direct view than traditional communication channels. Nevertheless, they remain public relations tools. Greater word-of-mouth buzz on- and offline, higher search engine rankings, increased press coverage and superior lead generation are just some of the potential benefits of blogging in a corporate setting. SHIFT Interactive are leaders in the Web 2.0 sphere in Australia. Corporate Blogging is a very effective way for a company to interact with its' client base - both current and potential customers. Contact us for more information on how to integrate a Blog into your online strategy. |
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