Viral Video is bursting onto the Australian Web 2.0 scene in Sydney with the same pace that enthusiasm for the concept of ‘multimedia’ bloomed onto the scene back in the 90’s. The difference now is that so-called multimedia is actually happening…

Use a viral video to launch a product, or a marketing campaign, and reach a massive potential target market which would remain untapped using conventional, offline marketing mechanisms. The beauty of the web is that the is no broadcast cost - if you’ve produced a viral video, you can launch that across the net with a variety of tools, and using a variety of social media and social networking sites, at no cost. Once the video is completed, load it into a number of sites using Web 2.0 tools, and it will snowball.