Archive for the 'Keywords' Category
“Longtail” keyword effects in Search Engine Optimisation (SEO)
Often when you optimise your website for a given keyword, you are inadvertently optimising your content for more than one keyword. You may find that for the keyword you optimise for, you receive 100 unique visitors a day, yet for 200 other keyword strings you receive one visitors a day. This is the longtail effect of SEO and is something well worth remembering when copywriting for the web.
Chris Anderson from Wired Magazine first coined the term Longtail in an October 2004 article. He was referring to the effects where products in low demand or have low sales volume can collectively make up a market share that rivals or exceeds the relatively few current bestsellers and blockbusters, if the store or distribution channel is large enough.
In his Wired article, Anderson argued that products that are in low demand or have low sales volume can collectively make up a market share that rivals or exceeds the relatively few current bestsellers and blockbusters, if the store or distribution channel is large enough.
The same thing is true of keywords, and the effects on traffic to your site can be significant, particularly on a content-oriented site, such as a News network.
An Amazon employee described the Long Tail as follows: “We sold more books today that didn’t sell at all yesterday than we sold today of all the books that did sell yesterday.”
Google’s Official Meta-tag list - how to use Meta-tags effectively
Google recently provided a useful up-to-date list of meta-tags on their official ‘Google Webmaster Blog’, and outlines how Google treats them.
Metatags are tags embedded in the header tag of a webpage. They inform a search engine like Google how to treat that particular page when the crawlers come to visit your site.
The most revelant Metatags are outlined, together with the most effective ways to implement them. This blog outlines the most effective use for the following keywords:
<!DOCTYPE …><head>
<title>Traditional Swiss cheese fondue recipes<title> utilized by Google, accuracy is valuable to webmasters
<meta name="description" content="Cheese fondue is …"> utilized by Google, can be shown in our search results
<meta name="revisit-after" content="14 days"> not utilized by Google or other major search engines
<META name="verify-v1" content="e8JG…Nw=" /> optional, for Google webmaster tools
<meta name="GoogleBot" content="noOdp"> optional
<meta …>
<meta …>
</head>
Check out the link for more details of how Google treats these metatags.
http://googlewebmastercentral.blogspot.com/2007/12/answering-more-popular-picks-meta-tags.html
