Stay ahead of the game with a solid focus by working on the following:

• Develop a detailed Web Strategy for the coming two years
• Find socio-centric approaches to your online strategy - that is, create online social relevance for your brand, product or business
• Think Creatively. Necessity is the mother of invention. Looking back through history, one can see that business innovation expands as the economy contracts.
• Enable your website and campaigns for Web 2.0 technologies, by harnessing Social Media and Social Networking Platform traffic
• Devise a Search Engine Optimisation Strategy to maximise your online business potential, particularly if revenue is directly or indirectly generated through your website
• Develop a Facebook App, Viral Flash Game or Viral Video to spread through Social Media and Social Networking channels
• Stay in touch with your audience - develop a strong mailing list, and work on your online marketing techniques
• Implement a Corporate Blog to communicate with your audience, grow your online presence and keep your website current
• Build site stickiness by regularly adding content, such as Videos, Podcasts or Blog Posts
• Keep your web content up-to-date - this encourages return visits from both Search Engines and customers
• Regularly review your Web Strategy - in challenging times, remaining dynamic with your online strategy will give you an edge over competitors

Sydney Australia Google Top Ten results will make a big difference to your traffic and your bottom line. Engage in a Search Engine Optimisation SEO campaign to achieve this.

What is involved in reaching the top ten in Google in Australia?

The process is an intricate one, and involves various steps. Here at SHIFT Interactive, we are specialists in the Australian market, and have been actively engaged in SEO in Australia for ten years. We have developed sophisticated software which allows us to analyse your website and your competitors’ websites, to determine the best and most effective strategy for Search Engine success. Read more

SEO is a black art to many. There are many factors which influence your position in Google, Yahoo, and other Search Engines. Mastering these seven will ensure your website is successfully optimised.

The Seven Habits are:

1. Optimise landing pages and keywords

2. Increase Google PR

3. Find link partners

4. Submit articles

5. Find traffic sources

6. Use social media

7. Develop backlinks and get listed in directories

tbc…

PR or page rank is a trademark of google. Page rank is a way to determine the value and importance of a page on web. Page rank varies from 0 to 10. We can view the page rank of a site simply by installing Google toolbar in our explorer. Google ranks pages depending upon the number of ‘votes’ or backlinks that page has on the Internet. The more quality links a page has, the higher page rank that page is going to have in general (spam link or link farm). Page rank of 0 is the minimum and page rank of 10 being the maximum a site can get.

As a general rule, the higher your Page Rank against your competition, the more likely your site will appear in Google’s Top Ten for a given keyword.

Below is a list of some of the top PR sites on the web:

# Google Website

# Adobe Website

# World Wide Web Consortium

# Microsoft Corporation

# NASA Home

# The White House

# Department of Energy

# Keio University

# US NSF (National Science Foundation)

# ERCIM (The European Research Consortium for Informatics and Mathematics)

A CMS has many roles. We believe that SEO is crucial for any website, and should be at the top of the list of priorities when considering Content Management System Information Architecture, a fact that virtually all CMS developers neglect.

CheckIn CMS is developed by SHIFT Interactive, in conjunction with SHIFT SEO, search engine optimisation experts. Along with ensuring that we have built a robust, secure and flexible web 2.0-enabled website, CheckIn CMS comes with all the markings of a stellar SEO-enabled CMS.

Tailored from the ground up, we have employed every known code trick, boosting every possible opportunity for search engines to index our sites and ensure that your website never slips from Google, Yahoo and MSN Live rankings.

We believe that we have developed Australia’s finest Search Engine Optimised Content Management System.

Are you using a website which doesn’t rank in Google for your preferred keywords? Contact SHIFT Interactive today to find out more about migrating your website to a more effective online strategy - CheckIn CMS can transform your online presence.

Web design in Sydney is becoming increasingly localised. Google’s Sydney office is emphasising the need for local search results. This is a healthy move for the online community. It means that if you are searching for, say, ‘web design Sydney‘, then you are more likely to find web designers who are actually based in Sydney Australia.

Google is increasingly stressing the importance of being listed in local web directories. And they are beginning to base their search results increasingly on these local search directories. Their reasoning for using local directories for search terms, in this case, sydney website design companies, is simple. Listings are the only way to accurately identify the physical location of a company.

Local Sydney SEO techniques for being listed locally need to be adhered to, as do Google’s Terms of Service. In the search engine optimisation world, Google have been commanding the game for the past 5 years. And they still do. Google Local Search will ensure that their results stay relevant.

But beware - you’d better begin bumping up your online marketing budget. Listing in a lot of these Local directories doesn’t come for free. And some - like True Local - are commanding very particularly high rates.

The best way to ensure that your site is listed in Local Listings is to ensure your content is relevant to your local area. Do this by optimising the content of your site. And then ensure you submit to as many local directories as possible!

Engaging in Search Engine Optimisation (SEO) techniques will
massively increase website traffic to your site.  Sydney based SEO Specialists SHIFT Interactive share some of their techniques with you.

SEO experts widely agree that the single most important factor to achieving good results in Google are backlinks.  That is - other websites linking back to yours.  Of course, if you do not have any content on your website, then you likely not rank very well in Google, Yahoo or any other Search Engine.  We are making a basic assumption here that your website has some well-written content on it.  For tips on SEO content, view these SEO Content resources.  For tips on backlinks, read on!

There are many ways to effectively increase your backlinks.  One of the most obvious is approaching companies directly, and requesting reciprocal links - that is, they will put a link to your website on theirs, if you do the same.

By far the most effective is way to increase links though is to use a reputable SEO agency, with relevant link relationships with hundreds of directories and websites.  You will notice a significant increase in your Google and Search Engine rankings if you increase your backlinks.

Some SEO experts argue that up to 80% of your ranking status depends on the quality and and quantity of your website backlinks.  We at SHIFT Interactive believe that the percentage is between 65-75%.

With over ten years’ Search Engine Optimisation SEO experience, Sydney based Australian agency SHIFT Interactive have developed significant directory relationship with thousands of directory websites.  We can offer your company sophisticated packages for increasing your Google rankings and site traffic significantly.

There are many factors involved in increasing your Google rankings.  If nobody can find your website, chances are your website will be underachieving.
Contact us today for a holistic approach to your Search Engine Optimisation and Marketing strategy.

A new Web 2.0 style website design has been implemented on Sydney agency SHIFT Interactive’s CMS website.

Launched just before the Easter weekend, SHIFT Interactive is sporting a shiny new look-and-feel. Web 2.0 practices are search engine friendly, and have a visual aesthetic which encourages easy readability and access to content for the end-user.

To complement their new Web 2.0 website skin, SHIFT will be regularly updating their Blog with fresh web design and search engine optimisation tips, aimed specifically at web users from Sydney and Australia interested in Web 2.0 techniques.

Often when you optimise your website for a given keyword, you are inadvertently optimising your content for more than one keyword. You may find that for the keyword you optimise for, you receive 100 unique visitors a day, yet for 200 other keyword strings you receive one visitors a day. This is the longtail effect of SEO and is something well worth remembering when copywriting for the web.

Chris Anderson from Wired Magazine first coined the term Longtail in an October 2004 article. He was referring to the effects where products in low demand or have low sales volume can collectively make up a market share that rivals or exceeds the relatively few current bestsellers and blockbusters, if the store or distribution channel is large enough.

In his Wired article, Anderson argued that products that are in low demand or have low sales volume can collectively make up a market share that rivals or exceeds the relatively few current bestsellers and blockbusters, if the store or distribution channel is large enough.

The same thing is true of keywords, and the effects on traffic to your site can be significant, particularly on a content-oriented site, such as a News network.

An Amazon employee described the Long Tail as follows: “We sold more books today that didn’t sell at all yesterday than we sold today of all the books that did sell yesterday.”

Google recently provided a useful up-to-date list of meta-tags on their official ‘Google Webmaster Blog’, and outlines how Google treats them.

Metatags are tags embedded in the header tag of a webpage. They inform a search engine like Google how to treat that particular page when the crawlers come to visit your site.

The most revelant Metatags are outlined, together with the most effective ways to implement them. This blog outlines the most effective use for the following keywords:
<!DOCTYPE …><head>
<title>Traditional Swiss cheese fondue recipes<title> utilized by Google, accuracy is valuable to webmasters
<meta name="description" content="Cheese fondue is …"> utilized by Google, can be shown in our search results
<meta name="revisit-after" content="14 days"> not utilized by Google or other major search engines
<META name="verify-v1" content="e8JG…Nw=" /> optional, for Google webmaster tools
<meta name="GoogleBot" content="noOdp"> optional
<meta …>
<meta …>
</head>
Check out the link for more details of how Google treats these metatags.

http://googlewebmastercentral.blogspot.com/2007/12/answering-more-popular-picks-meta-tags.html