Stay ahead of the game with a solid focus by working on the following:

• Develop a detailed Web Strategy for the coming two years
• Find socio-centric approaches to your online strategy - that is, create online social relevance for your brand, product or business
• Think Creatively. Necessity is the mother of invention. Looking back through history, one can see that business innovation expands as the economy contracts.
• Enable your website and campaigns for Web 2.0 technologies, by harnessing Social Media and Social Networking Platform traffic
• Devise a Search Engine Optimisation Strategy to maximise your online business potential, particularly if revenue is directly or indirectly generated through your website
• Develop a Facebook App, Viral Flash Game or Viral Video to spread through Social Media and Social Networking channels
• Stay in touch with your audience - develop a strong mailing list, and work on your online marketing techniques
• Implement a Corporate Blog to communicate with your audience, grow your online presence and keep your website current
• Build site stickiness by regularly adding content, such as Videos, Podcasts or Blog Posts
• Keep your web content up-to-date - this encourages return visits from both Search Engines and customers
• Regularly review your Web Strategy - in challenging times, remaining dynamic with your online strategy will give you an edge over competitors

SHIFT Interactive is a Web design agency in Sydney Australia. We can engage your users through our services. These are:

• Web Design Sydney
• Content Management Systems CMS Sydney Australia
• eCommerce Web Design
• Web 2.0 Sydney Australia
• Animated Flash Banners
• Internet Marketing Sydney Australia
• Viral Marketing Sydney Australia
• Search Engine Optimisation SEO Sydney Australia

Contact us for more details

Sydney Australia Google Top Ten results will make a big difference to your traffic and your bottom line. Engage in a Search Engine Optimisation SEO campaign to achieve this.

What is involved in reaching the top ten in Google in Australia?

The process is an intricate one, and involves various steps. Here at SHIFT Interactive, we are specialists in the Australian market, and have been actively engaged in SEO in Australia for ten years. We have developed sophisticated software which allows us to analyse your website and your competitors’ websites, to determine the best and most effective strategy for Search Engine success. Read more

Web 2.0 has lots of potential. Here’s a good example of the video web 2.0 convergence which is increasing in use on a daily basis.

Kinda like youTube, but you can cue up a list of videos, which will then loop eternally, until you set up another playlist. You can also integrate the camera on your computer to host your own show, or upload your own videos…we like this tool, for sure!!

And then you can embed it back on your website. Here’s our channel using ‘Web 2.0′ as a our theme:

SEO is a black art to many. There are many factors which influence your position in Google, Yahoo, and other Search Engines. Mastering these seven will ensure your website is successfully optimised.

The Seven Habits are:

1. Optimise landing pages and keywords

2. Increase Google PR

3. Find link partners

4. Submit articles

5. Find traffic sources

6. Use social media

7. Develop backlinks and get listed in directories

tbc…

PR or page rank is a trademark of google. Page rank is a way to determine the value and importance of a page on web. Page rank varies from 0 to 10. We can view the page rank of a site simply by installing Google toolbar in our explorer. Google ranks pages depending upon the number of ‘votes’ or backlinks that page has on the Internet. The more quality links a page has, the higher page rank that page is going to have in general (spam link or link farm). Page rank of 0 is the minimum and page rank of 10 being the maximum a site can get.

As a general rule, the higher your Page Rank against your competition, the more likely your site will appear in Google’s Top Ten for a given keyword.

Below is a list of some of the top PR sites on the web:

# Google Website

# Adobe Website

# World Wide Web Consortium

# Microsoft Corporation

# NASA Home

# The White House

# Department of Energy

# Keio University

# US NSF (National Science Foundation)

# ERCIM (The European Research Consortium for Informatics and Mathematics)

CheckIn CMS: Australia-based SHIFT SEO and SHIFT Interactive have been feverishly tinkering away on their latest software creation - a fully-fledged Search-Engine friendly Content Management System - CheckIn CMS.

With all the trimmings of every high-tech CMS on the web today and more, SHIFT SEO have lent their expertise to developing a CMS which pulls out all stops and ranks incredibly effectively in all search engines.

Drawing from a vast pool of SEO knowledge, SHIFT have injected CheckIn CMS with every effective search engine technique known today. With regular monthly updates to the software core, CheckIn CMS is set to remain Australia’s most effective CMS on the market today.

Three core values formed the cornerstone for all CheckIn CMS development:

1. User-friendly
2. SEO-friendly
3. Web2.0-friendly

All these three core values ensure that CheckIn CMS is a friendly, effective and dynamic tool to ensure that you leverage the most out of your web presence. Can you afford not to?

A CMS has many roles. We believe that SEO is crucial for any website, and should be at the top of the list of priorities when considering Content Management System Information Architecture, a fact that virtually all CMS developers neglect.

CheckIn CMS is developed by SHIFT Interactive, in conjunction with SHIFT SEO, search engine optimisation experts. Along with ensuring that we have built a robust, secure and flexible web 2.0-enabled website, CheckIn CMS comes with all the markings of a stellar SEO-enabled CMS.

Tailored from the ground up, we have employed every known code trick, boosting every possible opportunity for search engines to index our sites and ensure that your website never slips from Google, Yahoo and MSN Live rankings.

We believe that we have developed Australia’s finest Search Engine Optimised Content Management System.

Are you using a website which doesn’t rank in Google for your preferred keywords? Contact SHIFT Interactive today to find out more about migrating your website to a more effective online strategy - CheckIn CMS can transform your online presence.