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	<title>SHIFT Interactive Web Design Sydney Australia</title>
	<link>http://shiftinteractive.net/blog</link>
	<description>Web Design Sydney, Web 2.0 Agency, Search Engine Optimisation SEO Agency - SHIFT Interactive BLOG</description>
	<lastBuildDate>Tue, 07 Oct 2008 06:58:26 +0000</lastBuildDate>
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	<item>
		<title>Google, Social Media Monitoring and new advertising streams</title>
		<description><![CDATA[Google has just published a patent application for Network Node Ad Targeting, in which Google hatches plans for identifying the most influential of a circle of friends and providing this &#8216;influencer&#8217; with &#8216;financial incentives from advertisers in exchange for permission to display advertisements on the member&#8217;s [social network] profile&#8217;. 
Doing so will &#8216;provide advertisers with [...]]]></description>
		<link>http://shiftinteractive.net/blog/index.php/2008/10/07/google-social-media-monitoring-and-new-advertising-streams/</link>
			</item>
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		<title>Google and the new Android phone</title>
		<description><![CDATA[What is Android?
It&#8217;s the new operating system for mobile phones, funded by Google and set to revolutionise the phone industry.  
Heard the same thing about the iPhone a few months ago?  Well, let it be known that this operating system is a serious contender for best phone OS available.
What is Android?
- This exciting [...]]]></description>
		<link>http://shiftinteractive.net/blog/index.php/2008/09/29/google-and-the-new-android-phone/</link>
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		<title>iPhones and the future of Web 2.0 &#8230;. or is it Web 3.0?</title>
		<description><![CDATA[Ok, so this post is not strictly about Web 2.0. In fact, it&#8217;s more likely about Web 3.0 &#8230;. it&#8217;s about when the web truly upgrades to a new version - portable internet
After using and testing the iPhone in its&#8217; factory release format, we decided that the iPhone will redefine the Internet and Web 2.0 [...]]]></description>
		<link>http://shiftinteractive.net/blog/index.php/2008/08/05/iphones-and-the-future-of-web-20/</link>
			</item>
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		<title>Web Design Sydney Australia</title>
		<description><![CDATA[SHIFT Interactive is a Web design agency in Sydney Australia. We can engage your users through our services. These are:

Web Design Sydney
Content Management Systems CMS Sydney Australia
eCommerce Web Design
Web 2.0 Sydney Australia
Animated Flash Banners
Internet Marketing Sydney Australia
Viral Marketing Sydney Australia
 Search Engine Optimisation SEO Sydney Australia

Contact us for more details
]]></description>
		<link>http://shiftinteractive.net/blog/index.php/2008/07/23/web-design-sydney-australia/</link>
			</item>
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		<title>Web 2.0 Sydney Australia design agency</title>
		<description><![CDATA[SHIFT Interactive is a Web 2.0 design agency in Sydney Australia.  We specialise in harnessing what the Version 2 web technology provides including: 

Viral marketing Sydney Australia
Flash Games Sydney Australia
Corporate Blogging Sydney Australia
Viral Video Campaigns Sydney Australia
Web 2.0 Sydney Australia
Social Media Sydney Australia
Social Networking Sydney Australia

]]></description>
		<link>http://shiftinteractive.net/blog/index.php/2008/07/22/web-20-sydney-australia-design-agency/</link>
			</item>
	<item>
		<title>Sydney Australia&#8217;s Google Top Ten and SEO - How do I get to the Top Ten?</title>
		<description><![CDATA[Sydney Australia Google Top Ten results will make a big difference to your traffic and your bottom line.  Engage in a Search Engine Optimisation SEO campaign to achieve this.
What is involved in reaching the top ten in Google in Australia?
The process is an intricate one, and involves various steps.  Here at SHIFT Interactive, [...]]]></description>
		<link>http://shiftinteractive.net/blog/index.php/2008/07/21/sydney-australias-google-top-ten-and-seo-how-do-i-get-to-the-top-ten/</link>
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		<title>Viral Video and Web 2.0 - What does it mean for your Sydney business?</title>
		<description><![CDATA[Viral Video is bursting onto the Australian Web 2.0 scene in Sydney with the same pace that enthusiasm for the concept of &#8216;multimedia&#8217; bloomed onto the scene back in the 90&#8217;s. The difference now is that so-called multimedia is actually happening&#8230;
Use a viral video to launch a product, or a marketing campaign, and reach a [...]]]></description>
		<link>http://shiftinteractive.net/blog/index.php/2008/07/09/viral-video-and-web-20-what-does-it-mean-for-your-sydney-business/</link>
			</item>
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		<title>Cool web 2.0 Video Apps - Mogulus: Set up your own Video Network</title>
		<description><![CDATA[Web 2.0 has lots of potential.  Here&#8217;s a good example of the video web 2.0 convergence which is increasing in use on a daily basis.
Kinda like youTube, but you can cue up a list of videos, which will then loop eternally, until you set up another playlist.  You can also integrate the camera [...]]]></description>
		<link>http://shiftinteractive.net/blog/index.php/2008/07/08/cool-web-20-video-apps-mogulus-set-up-your-own-video-network/</link>
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		<title>Web 2.0 and Video in Sydney Australia</title>
		<description><![CDATA[SHIFT Interactive, an online Web 2.0 company based in Sydney Australia have just engaged a super new product for injecting some viral marketing flavour into your online campaign.  Check out VideoLove, a viral video marketing tool which allows you to easily load your video onto 20 video sites with the touch of a button.
Look [...]]]></description>
		<link>http://shiftinteractive.net/blog/index.php/2008/07/07/web-20-and-video-in-sydney-australia/</link>
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		<title>Web 2.0 design is pretty ;-)</title>
		<description><![CDATA[Web 2.0 logo designs make use of bright colours, user-friendly fonts and reflections.  They&#8217;re nice to look at, and user-friendly. Social networking, social media sites all use nice candy-coloured graphics .

]]></description>
		<link>http://shiftinteractive.net/blog/index.php/2008/07/07/web-20-design-is-pretty/</link>
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		<title>Viral Marketing - What is it?</title>
		<description><![CDATA[Viral marketing and viral advertising refer to marketing techniques that use social media and social networks to produce increases in brand awareness and product sales through digital viral processes, analogous to the spread of pathological and computer viruses. 
It can be word-of-mouth delivered or enhanced by the network effects of the Internet.  Viral marketing [...]]]></description>
		<link>http://shiftinteractive.net/blog/index.php/2008/06/26/viral-marketing-what-is-it/</link>
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		<title>Viral Marketing - The role of viral online marketing techniques for your company</title>
		<description><![CDATA[Using Viral Marketing can be an incredibly powerful technique to increase exposure for your company. The term was coined by a Harvard Business School professor, Jeffrey Rayport, in an article for Fast Company called &#8220;The Virus of Marketing&#8221; in December 1996.
The very nature of the internet actually encourages viral marketing techniques - eyegrabbing graphics and [...]]]></description>
		<link>http://shiftinteractive.net/blog/index.php/2008/06/26/viral-marketing-the-role-of-viral-online-marketing-techniques-for-your-company/</link>
			</item>
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		<title>Firefox 3 - First impressions</title>
		<description><![CDATA[
With last weeks&#8217; rollout of Firefox 3, Mozilla has once again delivered a smooth, and integrated browsing experience.
New interface design is more user-friendly, the browser is more stable, and also appear to hog less memory, a common complaint of users of Firefox 2, particularly on Macs.
Interestingly, many of Firefox&#8217;s famous add-ons are still compatible with [...]]]></description>
		<link>http://shiftinteractive.net/blog/index.php/2008/06/23/firefox-3-first-impressions/</link>
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		<title>Web 2.0, social media, social networking and browsers today</title>
		<description><![CDATA[Flock started the Web 2.0 browser craze with many social networking tools built directly into the core of the browser.
A new release of Firefox 3 on tuesday, has spurred another download frenzy across the Web, with downloads at nearly a million already.
Now, 3rd party developers are leading the way on Firefox, with a rise in [...]]]></description>
		<link>http://shiftinteractive.net/blog/index.php/2008/06/23/web-20-and-firefox3-social-media-and-social-networking-tools-for-browsers/</link>
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		<title>Seven habits of highly successful Search Engine Optimisers (SEO&#8217;ers)</title>
		<description><![CDATA[SEO is a black art to many. There are many factors which influence your position in Google, Yahoo, and other Search Engines.  Mastering these seven will ensure your website is successfully optimised.
The Seven Habits are:
1. Optimise landing pages and keywords
2. Increase Google PR
3. Find link partners
4. Submit articles
5. Find traffic sources
6. Use social media
7. [...]]]></description>
		<link>http://shiftinteractive.net/blog/index.php/2008/06/18/seven-habits-of-highly-successful-search-engine-optimisers-seoers/</link>
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		<title>Political Online Strategy: Google Ad Spend, Blogging pays off for Obama</title>
		<description><![CDATA[Being an Australian, and with the majority of our media channels owned by American corporations, we&#8217;ve had our share of US Democratic Candidacy news here in Sydney, Australia.  Politics aside, the online strategies of both democratic candidates has been an interesting thing to watch.  Aggressively harnessing the power of online advertising, and Web [...]]]></description>
		<link>http://shiftinteractive.net/blog/index.php/2008/06/16/political-online-strategy-google-ad-spend-blogging-pays-off-for-obama/</link>
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		<title>Viral Marketing, corporate blogging and Chinese Whispers on the Web</title>
		<description><![CDATA[Viral marketing is perhaps the most powerful global marketing tool today - a veritable Web 2.0 weapon&#8230;
A bold statement, and seemingly over-simplistic, yet in this day and age is it unrealistic?
Take this example.  
One post on a blog in Sydney, Australia can spark a reaction which spreads to hundreds of websites all over Asia [...]]]></description>
		<link>http://shiftinteractive.net/blog/index.php/2008/06/16/viral-marketing-corporate-blogging-and-chinese-whispers-on-the-web/</link>
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		<title>Southwest Airlines Takes Corporate Blogging To The Next Level</title>
		<description><![CDATA[As one of the first Fortune 500 companies to set up a home in the blogosphere over two years ago, Southwest Airlines is making some major upgrades to its blog, Nuts About Southwest.
Nuts About Southwest was originally launched as a means of giving Customers a look inside the culture and operations of Southwest Airlines and [...]]]></description>
		<link>http://shiftinteractive.net/blog/index.php/2008/06/06/southwest-airlines-takes-corporate-blogging-to-the-next-level/</link>
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		<title>Web 2.0 in Sydney Australia</title>
		<description><![CDATA[Web 2.0 is becoming more and more evident in websites designed in Sydney Australia.  Though not as fast to harness the Web 2.0 phenomenon as their American Silicon Valley counterparts, Australian agencies are warming to the idea.
Web 2.0 is a wave that has washed across the Pacific onto Australia&#8217;s shores.  
From corporate blogging [...]]]></description>
		<link>http://shiftinteractive.net/blog/index.php/2008/06/05/web-20-in-sydney-australia/</link>
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		<title>Corporate Blogging - The role of blogging in a Corporate Online Presence</title>
		<description><![CDATA[Blogging is an effective way to reach a wider audience with a more personal message than a website may present.
Companies that employ a well thought out blogging strategy encourage the strongest community goodwill, and that goodwill, in turn, promotes significant marketing and sales gains. It is said that success breeds success. This holds very true [...]]]></description>
		<link>http://shiftinteractive.net/blog/index.php/2008/06/05/corporate-blogging-the-role-of-blogging-in-a-corporate-online-presence/</link>
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