Web 2.0 Sydney |
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Web 2.0 specialists SHIFT Interactive, based in Sydney Australia, fully understand the dynamics of the new wave of online technologies.Web 2.0 is essentially about convergence - convergence of ideas, information and technologies.Social Networking, social media and corporate blogging, maximising user control and harnessing the Web's latest technologies to ensure an enjoyable web experience, all play their part in the next generation of web integration. "What is Web 2.0?" I hear you askWeb 2.0 is essentially a perceived second-generation of the internet, where online communities and social networking websites play a far greater role. In a sense, it can be seen as a maturing of the web, from its raw technology format into a more user-friendly, people oriented medium. Along with this attitude towards the internet has come a revival of web design style. Logo and colour technique in the 2.0 realm also reflect a more mature web - Web 2.0 design tends to take on new aesthetics, driven largely by CSS code implementation in sites, as well as a maturing of content and copy presentation. Contact us for more information, and to discuss how we can help you engage your users.
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